Case Study - Ongoing Partnership with easyJet: From Revamping Careers Website to Continuous Innovation

Overview

Setting the scene: Our journey with easyJet began with a significant cybersecurity breach that necessitated a comprehensive overhaul of their careers portal. This project was the catalyst for a robust partnership, where we continue to support easyJet with ongoing site monitoring, analytics, multilingual content creation, CMS updates, security reports, and UX improvements.

What we did

Technical Discovery and Strategy

The initial plan to host the website on an AWS EC2 instance with a Strapi headless CMS did not meet easyJet’s strict security criteria due to our IT partner’s lack of ISO certification. After extensive consultations with easyJet’s Head of IT, we pivoted to a secure, SaaS-based solution utilising Contentful as the Content Management System (CMS) and Netlify for front-end hosting.

Website Discovery and User Experience

Collaborating with the agency’s analytics and research teams, we guided the review of user data and the development of user personas. These insights informed detailed user journey mapping, which shaped the site structure, feature prioritisation, and a user-centric design approach. Leveraging Octopus.do, a collaborative wireframing tool, we created low-fidelity wireframes to streamline the UX foundations and modularize development tasks.

Non-Functional Requirements (NFRs) and Cybersecurity Policies

To bolster the agency’s digital and cybersecurity framework, we developed critical security policies, including User Identification, Access Management, Authentication Security, and Customer Content Access Creation Process. These measures significantly enhanced our cybersecurity posture and ensured compliance with easyJet’s stringent requirements.

Design and Development

The project’s tech stack comprised Contentful CMS, React for the front-end, GitHub for version control, and Netlify for deployment. We managed the recruitment of a skilled developer through rigorous interviews and led daily stand-up meetings to ensure efficient project execution.

Quality Assurance and User Acceptance Testing

A robust QA strategy was implemented, conducting internal tests and following easyJet’s comprehensive QA script. Any issues or defects identified during this phase were promptly addressed, ensuring the website’s functionality and compliance with security protocols.

Multilingual Support and Localization

Phase 2 of the development involved translating the website into six different languages. We integrated Crowdin AI with Contentful, streamlining the translation process through real-time content synchronisation. Initial translations leveraged Crowdin’s integration with Google Translate APIs, providing a baseline for the translated content. Subsequently, a professional translation agency was engaged to review and ensure linguistic accuracy, cultural relevance, and precision.

Outcomes

The initial project significantly enhanced easyJet's digital presence, and our ongoing partnership continues to deliver value through improved security, user experience, and global reach. Our continuous efforts in site monitoring, analytics, and UX improvements ensure that easyJet remains at the forefront of digital recruitment.

Results

Having launched in October 2023, the website was an instant success with increased users, more page views per session, and maintaining the dwell time on site.

Post-launch, we continued evolving the site, looking at translations into 6 key languages, career journey mapper, and integration with the ATS to take it to the next level.